General Motors
U.S. Consumer Privacy Statement

Can include name, postal address, email address, screen name, photo, account ID, customer number, or telephone number. In limited circumstances, GM may collect a Social Security Number, for example if you win a sweepstakes or receive compensation that must be reported for government tax purposes.

Can include IP address, browser type, unique device identifier, cookie data, associated identifying and usage information of computers and mobile devices that interact with our products, and information about how you use our products and services, such as infotainment system usage, Wi-Fi data usage, and information about your use of Vehicle Mobile Apps.

Can include information about your vehicle or information that is obtained from your vehicle that is linked to you or can reasonably be linked to you. For example, we may be able to link information to you from your vehicle, including license plate number and vehicle identification number (VIN), or vehicle status, including mileage, oil/battery status, ignition, window, door/trunk lock status, vehicle diagnostic information, EV charging and discharging and stationary energy storage details.

Information that is your geographic location, including the location of a vehicle or other device that is linked to you or can reasonably be linked to you. When location services are enabled in your vehicle, we collect Geolocation Information while the vehicle is used and upon the occurrence of certain events. Some model year 2019 and later vehicles may have an option to disable location services. If you disable location services, we collect Geolocation Information only in the event of an emergency (such as in the event of a crash or when the emergency call button is pressed). Consult your vehicle Owner’s Manual for more information. In addition, when you use Vehicle Mobile Apps, we may collect mobile device Geolocation Information, such as location and speed based on your device’s GPS sensors.

Can include gender, date of birth, marital status, household composition, or veteran or military status. We may collect demographic or protected classification information when you respond to surveys or market research, interact with our websites and shopping tools, sign up for a GM account, participate in My GM Rewards, or enroll in OnStar.

Can include (a) information about vehicle purchases or leases, information about financing your vehicle, and information shared with us about your vehicle when it is serviced by a GM dealer or other business that you may use to maintain or service your GM vehicle, such as service history, mileage, and diagnostic information, (b) relationships that you have with third parties in connection with your use of GM products and services, such as GM dealers, energy utilities, and companies offering or operating in-vehicle applications, (c) information about your accounts with us, (d) relationships you have with GM in addition to the purchase and servicing of your vehicle, such as My GM Rewards, a My GM Rewards Card, or OnStar or (e) information about how you use our products and service such as home energy usage and related home charging preferences, or records of your use of public charging.

Information about how you drive a vehicle that is linked or reasonably linkable to you, such as vehicle speed, seat belt usage, and information about braking habits.

Can include recordings of when you speak with our customer call centers or OnStar advisors to deliver safety and security services, in the event of, for example, a vehicle crash or health or safety emergency, or photographs and videos such as those that you may submit for contests, sweepstakes, and social sharing, voice command details and Vehicle Camera Information, which includes (a) Camera Images (external camera images or video collected only in the event of a safety event or a crash) and (b) Camera Data (data other than pictures or video that is data derived from the cameras and related sensors). We collect external Camera Images only upon the occurrence of specific crash or safety events. We do not collect Camera Images from any sensors on the interior of your vehicle, such as the sensors integrated into the Super Cruise Driver Monitoring System, but we may collect non-image Camera Data from these sensors.

Can include your credit card information. We may collect payment information when you interact with our websites and shopping tools, get a GM account, participate in My GM Rewards or enroll in OnStar.

• Provide our products, programs, and services, such as to access your GM Account, save a vehicle configuration, use vehicle diagnostic tools, access OnStar advisors, enable in-vehicle connectivity, enable entertainment or navigation and stolen vehicle assistance, or, if you have an electric vehicle, to deliver charging programs
• Develop new products and services, including connected, autonomous, and car-sharing products and services
• Provide customer and vehicle support and services (such as recall information)
• Administer and validate warranties
• Provide information and product updates
• Conduct internal research to develop, improve, or repair products, services, or technology
• Evaluate or improve the quality, safety, and security of our vehicles, products, and services
• For operations, compliance, or warranty purposes

• Marketing and analytics purposes
• Maintain customer relationships and communicate with you
• Customize and improve communication content and your experience with GM
• Provide you with marketing offers that may interest you, including offers relevant to location of your vehicle or device
• Provide more useful and relevant advertising to you on our and non-GM websites about the products and services we offer
• Measure site activity, provide a better user experience, and tailor our marketing communications
• Evaluate our online advertising campaigns or tailor promotions and other marketing messages to you across your devices
• Administer your participation in contests, quizzes, surveys, promotions, and offers

• Verify eligibility for vehicle purchase or incentive programs
• Verify eligibility for a My GM Rewards Card and to provide My GM Rewards Card account management services
• To support the electronic signature and delivery process between you and your dealer
• Facilitate and support GM dealer and supplier diversity programs and GM grant programs
• Enroll you in programs, services, or memberships with businesses that can assist with how you use your electric vehicle (such as energy utility companies and charge station operators)

• Administer your account(s) and process your payments for products and services
• Operate our websites and applications, including online registration processes
• Improve your online experiences, such as autofill data fields on our websites
• Maintain your account log-in information or contact information on Request a Quote forms between visits or locating a nearby dealer

• Protect the safety of you or others
• Evaluate or conduct a merger, divestiture, acquisition, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets
• Comply with legal, regulatory, or contractual requirements
• Protect our rights, such as investigating, establishing, exercising, preparing for, or defending legal claims
• Prevent, detect, protect against, or respond to security incidents, identity theft, harassment, malicious or deceptive activities, or any illegal activity; and preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action

We use Driver Behavior Information for the following categories of limited purposes:

• To deliver our products and services where Driver Behavior Information is reasonably necessary or otherwise compatible with your reasonable expectations
• As reasonably necessary to protect the safety, property, or rights of us, our customers, or members of the public
• For operations, compliance, or warranty purposes
• For internal research or product development
• To prevent, detect, protect against, or respond to security incidents, identity theft, harassment, malicious or deceptive activities, or any illegal activity; and preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action
• Comply with legal, regulatory, or contractual requirements
• Protect our rights, such as investigating, establishing, exercising, preparing for, or defending legal claims

We use precise Geolocation Information for the following categories of limited purposes:

• To deliver our products and services where precise Geolocation Information is reasonably necessary or is otherwise compatible with your reasonable expectations (such as vehicle locate features in our Vehicle Mobile Apps, and to provide turn-by-turn routing information to you via OnStar or to assist in the location or recovery of a vehicle reasonably identified as stolen)
• As reasonably necessary to protect the safety, property, or rights of us, our customers, or members of the public
• For operations, compliance, or warranty purposes
• For internal research or product development
• To prevent, detect, protect against, or respond to security incidents, identity theft, harassment, malicious or deceptive activities, or any illegal activity; preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action
• Comply with legal, regulatory, or contractual requirements
• Protect our rights, such as investigating, establishing, exercising, preparing for, or defending legal claims

We may disclose Personal Information within GM, including to GM affiliates. We also may disclose Personal Information to the following categories of third parties:

• To GM dealers and their service providers to deliver their products and services to you and to GM licensees; however, transaction information regarding your My GM Rewards Card program will not be provided to GM dealers
• To our service providers who work on our behalf and who do not have an independent right to use the Personal Information, such as companies that administer our contests and promotions, host or operate our websites, send communications, perform data analytics; or process, store, or manage credit card information
• To fleet owners, dealers or rental car companies, for service or maintenance of their vehicles that you may use
• To emergency service providers and roadside assistance providers to deliver related services and to protect your safety or the safety of others (for example, to help you in an emergency)
• To wireless service providers, to deliver cellular or Wi-Fi connectivity to your vehicle (e.g. AT&T)
• To third parties where you have chosen to receive a service from them or authorized them to request data from GM (for example, financial organizations who offer financing for the purchase or lease of GM vehicles or the My GM Rewards GM Card program)
• To third parties for research and development purposes (such as university research institutes for improving highway safety)
• In connection with the sale, transfer or financing of a GM business or its assets, including any such activities associated with a bankruptcy proceeding
• As required or permitted by law, such as to comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, local, or other governmental authorities
• As permitted by law, such as (a) when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, (b) to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or other illegal activity, or preserve the integrity or security of systems, (c) to investigate, establish, exercise, prepare for, or defend legal claims, or (d) to conduct screening to ensure you are not on any government list of restricted parties

We may disclose the Personal Information listed below to the following categories of third parties which may qualify as “sales” under some state laws:

• Identifiers and Digital Activity Information may be disclosed to companies with which GM enters into business or marketing arrangements, such as third-party advertising networks
• Identifiers and Digital Activity Information may be disclosed to companies with which GM enters into business or marketing arrangements, such as information regarding usage of the infotainment system to SiriusXM

We may disclose Driver Behavior Information collected from connected vehicles to our affiliates and categories of third parties for the following limited purposes:

• Where you have chosen to receive a product or service from a third party or affiliate or have authorized them to request data from GM
• Where you have given your affirmative consent to disclose Driver Behavior Information with General Motors Insurance for usage-based insurance offers or to help determine your rate for an insurance quote or policy
• Service providers who work on our behalf and who do not have an independent right to use the Driver Behavior Information, such as companies that help us develop our products and services or perform data analytics
• Fleet owners, dealers, or rental car companies, for service or maintenance of their vehicles that you may use
• Emergency service to deliver services and to protect life or physical safety (for example, to help you in an emergency)
• Affiliates or third parties for research and development purposes (such as university research institutes for improving highway safety)
• As permitted by law, such as (a) when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, (b) to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or other illegal activity, or preserve the integrity or security of systems, or (c) to investigate, establish, exercise, prepare for, or defend legal claims
• As reasonably necessary to comply with a lawful government request, regulatory requirement, legal order, or similar obligation, which must be in the form of a warrant or court order, absent exigent circumstances or applicable statutory authority

We may disclose precise Geolocation Information collected from connected vehicles to our affiliates and the following categories of third parties for the following limited purposes:

• Where you have chosen to receive a product or service from a third party or affiliate or have authorized them to request data from GM
• Service providers who work on our behalf and who do not have an independent right to use the precise Geolocation Information, such as companies that help us develop our products and services or companies that help GM analyze data
• Fleet owners, dealers, or rental car companies, for service or maintenance of their vehicles that you may use
• Emergency service and roadside assistance providers to deliver services and to protect life or physical safety (for example, to help you in an emergency)
• Affiliates or third parties for research and development purposes (such as university research institutes for improving highway safety)
• As permitted by law, such as (a) when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, (b) to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or other illegal activity, or preserve the integrity or security of systems, or (c) to investigate, establish, exercise, prepare for, or defend legal claims
• As reasonably necessary to comply with a lawful government request, regulatory requirement, legal order, or similar obligation, which must be in the form of a warrant or court order, absent exigent circumstances or applicable statutory authority

Communications with you may be via mail, telephone, e-mail, text message, and other electronic messages, through the in-vehicle infotainment or OnStar system or via our websites and applications. Texting with GM is subject to the GM Consolidated Texting Policy (Texting Policy), available at gm.com/texting-policy. To opt out of receiving text messages from GM, you should follow the opt-out instructions in that specific text message program or visit our Texting Policy for more information. If you have opted in to any of our text message programs and you later decide to change your phone number or cancel your phone plan you should immediately optout of any text message programs and re-opt in with your new phone number if you wish to continue to receive text messages from GM. This will help us ensure we continue to honor your preferences and text the correct phone number.

If you do not want to receive marketing communications from GM, please visit our Consumer Preference System website at https://www.gmcontactpreferences.com. This will allow you to opt out of communications or to change previously submitted opt-out preferences. You can also call 1-866-MYPRIVACY (1-866-697-7482) to opt out of direct mail communications, as well as telephone and email communications, or to change previously submitted opt-out preferences.

When you opt out of receiving marketing communications from GM, Personal Information about you may still be used for the other transactional and service-related purposes described in this Privacy Statement (such as vehicle support and service).

To unsubscribe from a particular email newsletter or other communication (such as My GMLINK Service Reminders), you should follow the instructions in the email or on a related website.

Our ad networks may offer ways to adjust your preferences for online behavioral advertising, including the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising (www.AboutAds.info). If you do not wish to receive personalized advertising or content from us while visiting non-GM websites, you may click on the AdChoices icon or link located at the bottom of our websites, where available, to learn more about the companies GM uses for personalized advertising or by visiting the Digital Advertising Alliance’s Opt-Out page for instructions on how to opt out. Opting out of personalized advertising will not opt you out of all GM advertising, but rather only those GM advertisements that are personalized to your interests by the companies GM uses to display advertising on non-GM sites. After opting out of personalized advertising, you may still continue to see GM advertisements on non-GM websites based upon your interactions with the non-GM websites on which our advertisements appear.

The privacy rights available to you are based on the state in which you reside. These rights may include:

• Access my Personal Information
• Obtain a copy of my Personal Information
• Correct my Personal Information
• Delete My Personal Information
• Opt out of processing my Personal Information for targeted advertising (in California, this is called “Do Not Share My Personal Information”)
• Opt out of selling my Personal Information 
• Opt out of certain types of automated processing

We do not discriminate against consumers who exercise these rights. We take reasonable steps to respond to all requests and will work to process your request in accordance with the laws that apply where you reside. Our processing time may vary, and in some cases, we may require up to 45 days to process your request. We may retain the Personal Information you submit with your request for as long as required or permitted by applicable law.

You may be permitted by law to authorize someone else to act as your agent to exercise some of your privacy rights on your behalf. In such cases, your authorized agent must provide documentation supporting his or her authority to make this request on your behalf. In some cases, we may also require you to verify your identity directly with us and confirm the request before we will process it. 

Further information about how to submit this request and the documentation we require to support it is available within our U.S. Consumer Privacy Request Form at consumerprivacy.gm.com. Your authorized agent can also contact us at gm.datacompliance@gm.com to request a copy of our Authorized Agent Form and to submit this request on your behalf. Documentation supporting your authorized agent’s right to submit this request on your behalf, such as a copy of our Authorized Agent Form signed by you or a Power of Attorney, must be submitted with this request. If this request is submitted over the phone, your authorized agent will be asked to email supporting documentation to gm.datacompliance@gm.com.

For your protection, we take reasonable steps to verify all requests before they are processed. This may include, for example, a request from us for you to confirm your identity, to validate documents you submit to us, to verify your authority to make the request, or for other purposes. In all cases, we reserve the right to deny your request in accordance with applicable law if we cannot verify you or your authority to make the request.   

If we decline to take action regarding your request, you may have the right to appeal. Please contact us at gm.datacompliance@gm.com if you would like to submit such an appeal.