PATH TO AUTONOMOUS

Before people knew what autonomous driving was, there was the firebird concept

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Motivated by the space race, a generation of General Motors employees created the revolutionary Firebird series of concept cars. Today, GM continues to challenge expectations of what can be achieved.

“We’re generally trying something right at the limit of what could be done.”

- Norman James, retired General Motors designer.

At General Motors, we’re pushing the boundaries of what’s possible, helping to lead the way in electric and autonomous vehicles. Its cutting-edge technology, but our exploration into self-driving automobiles started long ago, with the 1950’s series of Firebird concept cars. Although they might be distant cousins to today’s advanced vehicles, our passion, imagination and drive to transform the future of mobility is as strong as ever.

Watch to learn why autonomous vehicles have captured the imaginations of GM designers and engineers for close to a half a century.