General Motors Licensing

At General Motors, we take great pride in our brands and their intellectual property. The GM licensing program is one of the largest of its kind, encompassing licensed merchandise, licensed accessories, restoration parts, vehicle manuals, and much more. We welcome the opportunity to review your request to obtain a license to use GM trademarks and invite you to complete the General Motors Trademark License Submission of Interest form.

Once you have submitted the form, it will be promptly reviewed by our Trademark License team. The decision to proceed to the next steps in the process will be based on GM’s strict licensing criteria. Before becoming an official Licensee, additional information will be required through a full application. The GM Trademark License team will reach out to the listed business contact directly to request this information.

Thank you for your interest in becoming a General Motors Licensee.