Safety Through
a Human Lens

Dramatization. Do not attempt.

Human error contributes to almost 90%1 of all crashes.

A human problem requires a more human solution. That’s why GM looks at safety differently. We know road safety is more than just vehicle features, which is why we take a holistic approach, combining research, technology and advocacy to help keep you and your family safe on the road.

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What We Know

Trusted research from safety leaders and government organizations helps us to understand the driving challenges we face every day.

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6 Million

car crashes per year2

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4.5 Million

people are injured or disabled per year in car crashes3

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Car crashes are a

Leading Cause

of teen death4

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Traffic crashes cost

$463 Billion

in 20195

Technology & Research

GM engineers new safety innovations while collaborating with world-class research institutions (University of Michigan Transportation Research Institute and Virginia Tech Transportation Institute) to better understand technologies that have the biggest impact on reducing crashes.

Car Reversing with Automatic Braking, Combined With Rear Vision Camera, Rear Park Assist and Rear Cross Traffic Alert

83% reduction in backing crashes6

Reverse Automatic Braking combined with Rear Vision Camera, Rear Park Assist, and Rear Cross Traffic Alert7 working together can help you reduce crashes with vehicles or objects when backing up.

Car Stopping with Automatic Emergency Breaking with Forward Collision Alert

41% reduction in rear-end striking crashes6

Automatic Emergency Braking working with Forward Collision Alert7 can help you avoid front-end crashes with a vehicle you are following. And has been shown to reduce such crashes with reported suspected minor injury or higher severities by 55%.

Car Changing Lanes with Lane Change Alert with Side Blind Zone Alert

16% reduction in lane change crashes6

Lane Change Alert with Side Blind Zone Alert7 can help you avoid lane change collisions by providing a side mirror alert when a vehicle is quickly approaching or is in your side blind spot.

Car Swerving Out of Lane with Lane Keep Assist with Lane Departure Warning

17% reduction in roadway departure crashes6

Lane Keep Assist with Lane Departure Warning7 can help you stay in your lane by providing a steering wheel nudge and alerts if you may be unintentionally drifting out of your lane. And has been shown to reduce roadway departure crashes with reported suspected minor injury or higher severities by 21%.

23% reduction in front pedestrian crashes7

Front Pedestrian Braking can help you avoid a collision with a pedestrian it detects directly in front of you.

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22% reduction in nighttime animal, pedestrian and bicyclist crashes7

IntelliBeam, or auto high beam headlighting, can help you avoid nighttime crashes with Vulnerable Road Users, by automatically turning your vehicle’s high beam headlamps On and Off according to surrounding conditions.

Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. The driver should remain attentive to traffic, surroundings and road conditions at all times. Visibility, weather, and road conditions may affect feature performance. Read the vehicle owner’s manual for more important feature limitations and information.

Advocacy

GM works with nonprofit organizations to help educate and promote the safety of drivers, passengers, children, cyclists and pedestrians.

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Since 1995, GM has
invested a total of

$100 million+

in safety-related nonprofit
collaborations 8

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In the last five years

nearly 4 million people

have been impacted by GM-funded
road safety programs 8

More than 25 years of teaming up with

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NSC logo
Safe Kids Worldwide logo

A vision of zero crashes

GM is committed to helping create a future with zero crashes.

Get the full story

GM looks at safety from every angle. That’s why we’ve created an ongoing series of infographics that explore many aspects of road safety and what GM is doing to advance a safer world for all.