Norm de Greve was appointed senior vice president and chief marketing officer in July 2023.
As GM’s global chief marketing officer, Norm will lead GM’s marketing efforts during a critical period of transformation. It is a shift from a reliance on traditional marketing, creating a marketing and messaging strategy that drives GM’s leadership position in electrification and autonomous driving and builds demand for our soon-to-launch electric vehicle models and top selling trucks and SUVs in today’s competitive market.
De Greve joined GM from CVS Health, where he served as chief marketing officer from 2015-2023. Prior to joining CVS Health, de Greve worked at digital marketing firm Digitas in a variety of positions from 2001-2014, including serving as president of the Boston and Detroit offices, where he spent multiple years working to advance digital marketing for GM. He spent the first decade of his career in investment management and management consulting.
De Greve has been recognized by Fast Company as one of the Most Creative People in Business, by Business Insider as one of the Most Innovative CMOs in The World and he has also earned an Emmy Award.
De Greve graduated with a bachelor’s degree in economics from Ithaca College and an MBA with honors from the University of Chicago Graduate School of Business.